Beautiful and clever packaging works its magic on me. I admire companies whose product on the inside
is as special as its container.
The geniuses at Ladurée have turned the marriage of product and packaging design into a fine art form.
The packaging need not be elaborate. In fact less is more if done cleverly,
like this fragrant soap from Arles, France. When the packaging can be recycled
didn’t you just flip over this box of animal crackers?
like the Lilly Pulitzer special edition Barnum’s Animal Crackers from a few years ago, my green consumer’s heart sings.
Sometimes I make purchasing decisions based on the recyclability of the packaging alone, regardless of how much I may like the product contained in it. One day I took a closer look at the Central Virginia Waste Management Authority (CVWMA) flyer describing the products that it recycles and
noticed a disturbing disclaimer: it only accepts a plastic container marked with the 1 or 2 if the container has a narrow opening. No Plastic Food Containers accepted said the fine print on the back. Despite bearing the markings of the 1 or 2,
were containers like the one below
not eligible for recycling? I called and spoke with customer service to clarify, and they confirmed my hunch. Unfortunately plastic food containers are too costly for our locality to recycle. The customer service representative said the containers are redirected to the landfill instead.
Practically weeping for Mother Earth, I decided to switch products based on the packaging. From mushrooms sold in
open plastic mushroom containers to
mushrooms sold in open corrugated boxes, and from eggs sold in plastic cartons
to ones sold in cardboard cartons,
you get the idea. What I haven’t figured out is how to buy fresh meat that is not packaged using styrofoam trays. If you have any suggestions, please send them my way.
I find myself in a dilemma with the plastic food packages because the packaging does protect the food and keep it fresh, especially organic products. My imperfect solution is to try to reuse packaging whenever practical
this lettuce container, rinsed with label removed, is reused to hold cookies
The latest product to get my earthly attention is
Alison’s beloved Diet Coke. I give a 10-pearl salute to the Coca-Cola Company for clever packaging to meet their marketing needs in a recyclable container to meet mine.
Who says we can’t have our Coke and drink it too? All it takes is a little creativity.
September 19, 2014