Alison and I have been customers and fans of Lori Daniel Rowland’s jewelry for several years. From the conception of THINK PINK, our breast cancer fundraiser being held next Friday, October 25th, we wanted Lori’s participation and were thrilled when she agreed. Last week we visited her showroom to photograph her creations and talk to her about her journey as a jewelry designer.
Lori was introduced to beading while attending her 40th birthday party with friends at Wintergreen Resort. Confined to indoor activities by an unceasing downpour of rain, the girls found a bead store in Charlottesville, and one of her posse taught the rest the beading basics.
When Lori’s father was diagnosed with colon cancer shortly thereafter in 2003, she reloaded her bead supply and passed the time sitting with him during his chemotherapy treatments by creating jewelry. She was encouraged to buy a table to sell her creations at the Collegiate School Village Green Fair, and she’s built a loyal following far and wide ever since.
At shows like Think Pink, Lori brings all of her inventory, typically setting up four tables like the one you see above. The shows are seasonal, mostly in the fall and spring, but her goal now is to smooth out the seasonality by using her website to market her products.
Lori attributes her success to keeping her price points below $100 and offering a wide selection. She has won me over more than once by designing custom pieces, another one of her services. When asked if she made all of the jewelry, she responded that in order to keep up with demand, she recently started buying pieces she thinks her customers will like. In fact, she has changed the tagline of her business to
Original Hand Beaded & Hand Picked Jewelry
because she believes it takes a good eye to pick items that will sell well. She ought to know!
In addition to THINK PINK, you can find Lori Daniel Rowland Jewelry at the following shows:
While we hope that you will come see her at THINK PINK,
(that pink agate number would be a perfect accessory for THINK PINK, don’t you think?)
you can also make an appointment to visit her local
candy store studio where she will be glad to meet you. Contact her at email@example.com. Forget Halloween candy: Lori’s beaded eye-candy makes a perfect treat for PINKtober.
October 16, 2013
p.s. Artwork in Lori’s studio is by her friend, local artist Chris Shands.