Now Open at the River Road I Shopping Center
Lizanne Jeveret and her husband, Dave, strike again. The founders of the extremely successful Pink Palm Signature Stores featuring Lilly Pulitzer are turning their store concept to the guys. After 11 years of living pink and green, they have just opened Natty Beau, a Southern Proper Heritage Store in the Pink Palm’s previous space in River Road Shopping Center I.
Natty – adjective nat·ti·er, nat·ti·est neatly or trimly smart in dress or appearance; spruce; dapper. Beau – noun 1.a frequent and attentive male companion. 2.a male escort for a girl or woman. 3.a dandy; fop.
Intended to be a “Haberdashery for the Southern Gentleman”, Natty Beau will primarily carry men’s clothing and accessories from the Southern Proper brand out of Atlanta, Georgia. Southern Proper was founded in 2005 by two Southern belles as a way to help girls dress their beaus better. The concept has taken off and is now sold by specialty retailers in 21 states.
Natty Beau is the first “Heritage” store for Southern Proper. Like the “Signature” stores for Lilly Pulitzer, well over a majority of the in-store stock will be Southern Proper items, which range from Southern Proper’s original creations of
bow-ties (“Beaus”) and long ties (“Gents”)
to polo-type shirts, field shirts, golf shirts, shorts and swim trunks.
The tie designs feature a line of state college game day styles for some of the posse’s favorite schools,
I am loving all of Southern Proper’s t-shirts.
How cute would this logo hat look on your guy?
One of the company’s founder grew up on a cotton farm, so another of Southern Proper’s exclusive designs is a cotton boll that looks great on
Southern Proper is constantly adding new items to their offerings, and Natty Beau will be doing the same with their inventory.
To supplement the Southern Proper items, Lizanne and Dave will transfer their unisex accessories like Rainbow flip flops and
Smathers & Branson items
from The Pink Palm store across the street to Natty Beau. They will also feature a few other specialty accessories such as
rope bracelets and belts from Kiel James Patrick.
Take a look at the beautifully renovated space that Lizanne has designed for Natty Beau:
It just feels like a men’s clubhouse inviting all who enter to relax and stay a while. I know that Lizanne, Dave and store manager, Patrick Baran, would love for you to stop by and see what Natty Beau has to offer the guys in your life.
April 12, 2013